Rather than being focused on gender, I’d be more interested in seeing tablets with customizable themes like Harry Potter, penguins, or Dr. Who. That’s my idea! Nobody steal it! TM Copyright All Rights Reserved! Gonna get right on that after I learn to play the piano this year.
The name “ePad Femme” is evocative of all sorts of imagery. Just last week, during Creative Lab time, the Fashioning Circuits students and I were imagining a menstrual pad that would alert you when it needed to be changed. However, “ePad Femme” refers to a tablet device from The EuroStar Group that is being marketed as “the world’s first tablet aimed exclusively at women,” I have to insert an exasperated sigh here. I could point you to other posts where I’ve addressed similar issues: “Whose Idea of Bliss?” that addresses the HTC Bliss phone that was designed for women, or “Droid’s Hypermasculine advertising” in which I analyze the Droid commercial that pits femininity and technological prowess against one another. But let’s dig a little deeper.
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